After over 20 years of creating website for everything from large blue chip companies to local SME’s, we have come to understand our clients biggest time constraints and pains. So we sat down and asked ourselves a question.
What would make our clients’ lives easier? What takes up their time? What keeps getting put off? And what could we build to help?
Because when you work closely with businesses, you hear the same frustrations.
“We should be posting more, but we never have time.”
“We get the reports, but we don’t really know what they mean.”
“I haven’t got time to research the competition, but I want to stay ahead online.”
So we created something to that’s never been done before. Something to solve everything in one simple place.
Meet IRIS — the inLIFE Real-time Intelligence System.
Built by our team in Staffordshire, IRIS brings your content, social publishing, website conversations and marketing information together. It gets to know your business, takes on repetitive jobs and helps you find answers without spending your afternoon hunting for them.
Here’s what we set out to solve.
“We’d love to update our blog and social media. We just haven’t got the time.”
Most businesses would love to publish useful articles every month. Content that answers their customers’ questions, shows their expertise and gives them more opportunities to be found through search.
Then the phone rings. A customer needs something. The day disappears.
That blog post can wait another week.
IRIS helps get it written, illustrated and out into the world.
It researches the questions and topics people are looking for in your industry, then combines those findings with its knowledge of your business to write SEO-targeted articles with licensed imagery.
It also creates tailored social posts to share that content across your connected channels.
You can check and approve everything before it goes live, or enable automatic publishing to your supported website and social accounts.
The research, writing and publishing keep moving, even when your diary has other ideas.
“But we don’t want content that sounds like everyone else.”
Neither do we.
Your business has its own personality, services and way of doing things. Your content should reflect that.
That’s why IRIS starts with your Business Brain: the information you want it to know about your business, customers, priorities and tone of voice.
This gives IRIS context for the articles it creates and the questions it answers. You can also set boundaries around what it should discuss and keep that knowledge updated as things change.
It’s the difference between asking for an article about your industry and giving the writer a proper understanding of your business.
See IRIS in action
Watch our introduction to see how the Business Brain, content, website conversations and reporting work together.
“We open our analytics, stare at the numbers and hope they make sense.”
You’ve probably seen the dashboards. Graphs going up. Percentages going down. Lots of numbers, but no obvious answer to the question you actually had.
“Is this working?”
IRIS lets you ask for the information you need, in plain English, by voice or text.
“How is our website doing compared with last month?”
“Where are our enquiries coming from?”
“What should we look at next?”
Using supported connections such as Google Analytics and Search Console, IRIS brings the information together and explains it in a way you can use. Sources and date ranges stay visible, so you can see what an answer is based on.
And when there’s something you want to keep an eye on, you can set alerts rather than remembering to check another dashboard. Email and WhatsApp options are available depending on your package.
Get answers when you need them. Get on with your day when you don’t.
“We can’t answer every website visitor while we’re busy.”
Someone is looking at your website right now. They might need help choosing a service, understanding what you offer or deciding whether to get in touch.
If they can’t find the answer, that conversation might never happen.
IRIS Website Chat gives them somewhere to start.
Using your approved business information, it can answer questions, point visitors towards relevant services and help them take the next step.
When someone wants to enquire, IRIS can collect their details with consent and provide useful conversation context for your team.
Your visitor gets help. Your team gets a better starting point for the follow-up.
“How do we stay ahead without spending hours watching the competition?”
Keeping up with your own marketing is enough work. Finding time to investigate everyone else’s is another job entirely.
IRIS Competitor Watch compares the public search presence of up to six relevant businesses, helping you spot gaps worth exploring.
Perhaps a competitor is answering a question your customers also ask. Perhaps there’s a useful topic your website hasn’t covered.
Those findings can help inform your next content decisions, giving you something more practical than “we should probably do more SEO”.
“We need to keep on top of reviews, but things get missed.”
A customer leaves a lovely review. You mean to reply. Then another busy week happens.
IRIS helps you see new Google reviews and prepare replies in your business’s tone, with your settings controlling approval and the next action.
Combined with useful alerts, it helps you stay aware without constantly checking different accounts.
Small jobs, dealt with more consistently.
“Please don’t give us another complicated system to learn.”
Fair point.
The whole reason we built IRIS was to make life simpler.
Your Business Brain gives it context. Your connected accounts give it information. From there, you can ask questions, review content, follow up enquiries and see what needs your attention.
The tools work together, so you spend less time piecing everything together yourself.
And you still have real people behind you. IRIS is built and supported by the inLIFE team at our Ranch in Burntwood, Staffordshire. We can help with setup, connections and understanding how to use it for your business.
It works with inLIFE websites and many websites built elsewhere. We’ll check your setup and explain the options.
Less chasing. Less guessing. More getting things done.
That was the brief we gave ourselves.
Help our clients publish the content they never get time to write. Make their marketing information easier to understand. Give website visitors a helpful first conversation. Bring the important things together.
IRIS is what we built to do it.
Business Intel starts at £119 per month. Business Intel + Content is £199 per month, including two articles each month and supported publishing, alongside higher usage allowances.
Both packages have a three-month initial term, then continue monthly. Prices exclude VAT, and package allowances apply. Self-service setup has no setup fee, with optional assisted setup available.
We’re excited about the technology. But we’re even more excited about the time, clarity and possibilities it can give our clients.
Welcome to IRIS. Built around your business. Created to make your life easier.
