Updated 18 September 2026. This guide has been revised with current advice and relevant project examples.
For a business with visual work to show, a gallery can be the start of useful search content. The next step is explaining what the visitor is looking at, which service it demonstrates and how to discuss a similar project.
This guide is for Tamworth businesses planning that approach. inLIFE is based in Burntwood, with meetings available by phone, online or by appointment.
A genuine Tamworth design example
Positive Design, based on Lichfield Road Industrial Estate in Tamworth, is featured in our website portfolio. Its graphics and signage work lends itself to strong imagery, service pages and case studies. Our Tamworth web design page shows the example and explains the design approach.
This is evidence of website design work, not a claim about Positive Design’s SEO performance. The content approach below is a practical way to plan your own project pages.
Give each example a question to answer
Before publishing, ask what a prospective customer can learn from the job. A fleet project might explain how a consistent design works across different vehicles. A fit-out could explain materials and installation constraints. Describe the actual work rather than add a location name to a generic paragraph.
A useful project page covers the brief, the work delivered, the choices involved and the next step for somebody with a similar requirement. Only publish client names, images and results you are entitled to use.
Connect projects to services
Link from the example to the relevant service, and from that service to a few strong examples. Use descriptive links that tell people what they will find. Your main service page should explain the offer; the project page should supply specific evidence.
If you work beyond Tamworth, say where you genuinely operate. You do not need a separate copy of the same project for every neighbouring town.
Keep the images useful and the page quick
Use photographs that show the work clearly, with descriptive alternative text where it helps someone understand the image. Size and compress them for their place on the page. A short caption can explain a detail that would otherwise be easy to miss.
Video can help explain a process, but the page should still contain the key information in readable text. Our video and animation service can support projects where motion adds something useful.
Review enquiries as well as visits
Look at which project pages attract search visits, which services visitors move to and whether they send a relevant enquiry. Count a form enquiry after it is successfully sent, rather than when somebody presses the button.
Request a website audit if you want help deciding where to start. For a fuller explanation of ongoing work and terms, see our SEO service and packages.
