A family day out starts well before anyone arrives at the gate. There are dates to check, activities to choose and the inevitable question: will there be something for everyone?
National Forest Adventure Farm in Tatenhill, near Burton upon Trent, is one of our Staffordshire website projects. The site combines the colourful appeal of the attraction with the information people need to organise a visit.
Show the experience, then help people plan
The website gives visitors routes into the attractions, events and practical visit information. That separation matters: someone discovering the farm for the first time needs a different level of detail from someone who has already decided to book.
Images help introduce the experience. Clear navigation makes room for the less glamorous but equally useful details, including getting there, FAQs and accessibility information.
Make seasonal events easy to find
An attraction’s website has to keep up with a changing calendar. The homepage gives upcoming events a prominent place, with links into the information for each visit.
That is a useful pattern for other venues, too. Keep the overall identity familiar, but make the current programme easy to discover. Visitors should not need to work out whether the event they have seen advertised is still available.
A clear route to tickets
The site includes a visible booking route alongside the information about the attraction. Its ticket links take visitors to the Adventure Farm’s dedicated booking service, connecting the visit information with the next step.
Explore the National Forest Adventure Farm website ↗
The image above comes from our project portfolio; the live site changes with the events programme. You can also read our original Screamfest website story for a different creative brief from the attraction.
A website with a useful next step
Good-looking pages are only part of the job. People also need enough information to make a decision and an obvious way to act on it. For another approach, our Lichfield Podcast Studio project combines the website with a custom booking system and Google Calendar connection.
Explore our web design services in Staffordshire, or tell us what your visitors need to do.
