Making life easier with A.I solutions built around you.
Useful A.I for your website and business. We design bespoke systems that improve enquiries, remove repetitive work and connect with the tools your team already uses.
A.I is most useful when it solves something specific. We begin with the task, the customer journey or the bottleneck, then design the right response around it.
Smarter enquiries
Ask useful questions, capture the right details and help your team respond with the full context.
Guided customer journeys
Help visitors choose a service or product through a clear, relevant conversation on your website.
Repetitive workflows
Move information between systems, prepare follow-ups and reduce time spent on repeat admin.
Something else?
Have a different task, idea or challenge in mind? Tell us what you need and we’ll advise on where A.I could help and the best way forward.
A.I WITH A CLEAR PURPOSE
One problem. One solution built around it.
We shape the questions, knowledge, decisions and hand-offs around the way your customers and team actually work. A focused system, with a useful job to do.
WEBSITE A.I
AUTOMATION
INTEGRATIONS
ONE USEFUL JOB
Smarter enquiries
Ask useful questions, then pass a clear brief to the right person.
Guided product finder
Guide the choice using your catalogue, practical needs and the rules you set.
Lead qualification
Gather the details that matter and route the enquiry to the right team.
Automated follow-ups
Connect enquiries with agreed follow-up steps, without losing your voice.
Custom reporting
Bring connected information into a clear summary for the people who need it.
Business knowledge search
Make approved guidance easier to find, with the source and a route to a person.
FROM QUESTION TO ACTION
Your website can do more than collect a form.
A useful A.I experience connects the customer moment with the next step behind the scenes, while keeping your team in control of decisions that need a person.
Website visitor
Asks a question or needs help choosing.
Bespoke A.I
Uses approved knowledge and the rules you set.
Useful action
Qualifies, routes or moves the workflow forward.
Your team
Receives context and takes over when needed.
CONNECTED TO THE TOOLS YOU USE
Website
CRM
Email
Calendar
Reporting
Your team
WHAT COULD WE BUILD?
Useful ideas, shaped to fit.
The best first project is usually focused, measurable and easy for your team to understand. Start with one useful job, then connect or extend it when the value is clear.
Customer question answering
Approved answers with a clear human hand-off.
Service or product matching
Guide visitors to a useful, relevant choice.
Enquiry qualification
Collect context and route stronger opportunities.
Business knowledge search
Find answers across approved information.
Reporting and summaries
Turn connected numbers into clear scheduled updates.
Workflow automation
Move repeat tasks forward across your existing systems.
THE READY-MADE PLATFORM OPTION
Need the complete platform? Meet IRIS.
IRIS is inLIFE’s Real-time Intelligence System: a ready-made platform for Website Chat, your Business Brain, reporting, content, reviews, competitor monitoring and useful alerts.
Automate SEO content creation
Automate connected social content
Ask for reporting by question, schedule or voice
Connect Website Chat to approved business knowledge
Start with a conversation at inLIFE Ranch in Burntwood, Staffordshire. Bring the task that takes too long, the question customers keep asking or the process you wish worked better.
We’ll help you work out where A.I could be useful, what needs connecting and what a practical first project looks like.
Start with one task, customer question or repetitive process. We’ll discuss who it needs to help, the information available and what a useful result would look like. That gives us a clear starting point for a focused first version.
Can this work with our current website?
Often, yes. We’ll review your current website, how it is built and the experience you want to create before recommending how a bespoke tool should fit in.
Can it connect to our CRM or other systems?
We can explore connections with your CRM, email, forms, calendar and reporting tools. The approach depends on the access, integrations and data available in the systems you already use.
Will it answer from our own information?
We design around approved business information and agreed boundaries. We’ll work with you to identify the right sources, keep them current and decide what should happen when an answer is not available.
Can a person take over the conversation?
Yes. A human hand-off is part of the experience we plan with you, including when it should happen and what context your team should receive. The available routes depend on your existing tools and working hours.
How do you test the quality of answers?
We test representative questions, unusual cases and the routes back to a person against the agreed information and intended outcome. Your team helps review the responses before launch, with a process for improving them through use.
What happens after the first version launches?
We agree who owns the information, how feedback is reviewed and what support is needed. A focused first release can be refined or extended when the results show where the next useful improvement lies.