From our 2024 archive. This is a historical announcement. Context and links reviewed on 18 September 2026; the information below relates to the original publication period.
Apple introduced Apple Intelligence in June 2024, setting out plans to bring generative AI into iPhone, iPad and Mac experiences.
What Apple announced
The announcement described writing assistance, image tools, changes to Siri and a combination of on-device processing and Private Cloud Compute. It also outlined a ChatGPT integration. These were launch announcements and planned capabilities, not a promise that every feature was immediately available on every device.
Our original coverage blurred that distinction in places. Use Apple’s June 2024 announcement for the original scope.
Before using it in a business
Check the current feature, device, language and region requirements on Apple’s product page. Review the controls relevant to the information you intend to use and decide who will check generated output before it reaches customers.
For a tool built around a specific business process, see our AI development services. Start with the job you want to improve, then choose the technology that fits.
