More people finding you is useful. More of the right people taking the next step is what matters. For Franklins Removals, we brought technical SEO, useful content and enquiry tracking together around that goal.
The client: Franklins Removals Ltd, a family-run removals and storage business based in Aldridge, Walsall, serving customers across the UK and Europe.
The challenge: turn search visibility into opportunities
Franklins wanted to reach people actively planning a move, improve its Google visibility and make the website easier to use. Its European relocation services made it particularly important to connect the right searches with the right service pages.
Our starting point was the whole journey: how someone finds the business, what they need to know and how easily they can request a quote.
What we did
- Built a focused SEO plan. We audited technical issues, existing content and ranking opportunities, then mapped relevant search terms to the pages best placed to answer them.
- Improved the foundations. Work covered site speed, mobile usability and crawlability, alongside page titles, descriptions, headings, internal links and image optimisation.
- Made the content work harder. We developed blog and landing-page content and refreshed existing pages to address the searches and questions that mattered to potential customers.
- Connected visibility with action. Analytics, Tag Manager and Search Console reporting helped track progress, including phone-link clicks and form submissions.
The results after nine months
Monthly website impressions grew from 12,480 to 75,475, an increase of approximately 505%. Monthly users arriving via Google rose from 153 to 261, up 70.6%.
| Measure | Before SEO | 3 months | 6 months | 9 months |
|---|---|---|---|---|
| Monthly website impressions | 12,480 | 22,137 | 60,912 | 75,475 |
| Monthly users via Google | 153 | 183 | 220 | 261 |
More ways for customers to get in touch
The case study also reports these increases since SEO began:
- 40.6% more quote-form submissions
- 125% more email-link clicks
- 22.2% more phone-link clicks
- 33.3% more WhatsApp-link clicks
Quote submissions show people completing an enquiry. Contact-link clicks show interest in getting in touch; they do not by themselves confirm a completed call, conversation or booking. These contact figures are reported separately from the monthly visibility figures above.
What Franklins said
“Great service! Very responsive to emails, and have increased our rankings through SEO in a short space of time.”
Franklins Removals — client feedback from our SEO case study
SEO built around your business
This project shows how steady improvements to content, technical foundations and measurement can work together. For a business in Walsall, Staffordshire or the wider West Midlands, the starting point is understanding which customers you want to reach and which actions matter to you.
Explore our Staffordshire SEO services, see how we approach SEO for Walsall businesses or talk to us about your website.
Results are taken from inLIFE’s Franklins Removals SEO case-study flyer. The visibility comparison covers the reported baseline and three-, six- and nine-month checkpoints; contact actions are reported as increases since SEO began. These are results for this client, not a forecast for another business.
