From our 2020 archive. This is a historical announcement. Context and links reviewed on 18 September 2026; the information below relates to the original publication period.
This is an archived explainer video. PPC means paid advertising, not a paid form of organic SEO; current costs and results depend on the campaign. For help today, see our updated SEO and PPC comparison.
One question we get asked all the time is.. what is the difference between Organic Search Engine Optimisation and Pay Per Click, when it comes to getting above the competition on Google!
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