Updated 18 September 2026. Originally published in 2026; revised to replace outdated advice and links.
Google’s search results can include AI-generated responses as well as conventional links. That changes what a customer may see before deciding whether to visit your website, but it does not make ordinary SEO foundations obsolete.
What Google’s guidance actually says
AI Overviews and AI Mode can include links to supporting websites. Google says there is no separate technical optimisation, special schema or new AI text file required for these features. A supporting page needs to be indexed and eligible to appear with a snippet. Inclusion is not guaranteed. See Google’s guidance for website owners.
Give a potential customer a reason to visit
Use your own project details, explain the service clearly and answer the questions a buyer needs resolved. A specific account of how a job was approached is more useful than repeating a generic definition available on hundreds of websites.
Connect supporting articles to service pages. Keep the important information in readable text, with images and video where they add something. Make the enquiry route easy to use on a phone.
Look at evidence before blaming AI
A traffic change can also reflect demand, competition, technical faults or a different mix of searches. Compare clicks, impressions and the pages involved, then check qualified enquiries. Our traffic-drop investigation guide explains the process.
A broad informational article and a page for someone ready to choose a supplier can behave very differently. Keep the business outcome in view rather than assuming every lost click has the same value.
Build on real examples
Our Franklins Removals case study shows the kind of evidence that belongs alongside a service. For your own priorities, explore SEO with inLIFE or talk to the team.
