BESPOKE A.I · STAFFORDSHIRE

Making life easier
with A.I solutions
built around you.

Useful A.I for your website and business. We design bespoke systems that improve enquiries, remove repetitive work and connect with the tools your team already uses.
Explore ideas
Website A.I · Workflow automation · Custom integrations

BUILT AROUND YOU

Bespoke website A.I

For your visitors, goals and workflow.

Website
Workflow
Data
Your team
START WITH THE PROBLEM

What would you like
to make easier?

A.I is most useful when it solves something specific. We begin with the task, the customer journey or the bottleneck, then design the right response around it.

Smarter enquiries

Ask useful questions, capture the right details and help your team respond with the full context.

Guided customer journeys

Help visitors choose a service or product through a clear, relevant conversation on your website.

Repetitive workflows

Move information between systems, prepare follow-ups and reduce time spent on repeat admin.

Something else?

Have a different task, idea or challenge in mind? Tell us what you need and we’ll advise on where A.I could help and the best way forward.
A.I WITH A CLEAR PURPOSE

One problem.
One solution
built around it.

We shape the questions, knowledge, decisions and hand-offs around the way your customers and team actually work. A focused system, with a useful job to do.
WEBSITE A.I
AUTOMATION
INTEGRATIONS

ONE USEFUL JOB

Smarter enquiries

Ask useful questions, then pass a clear brief to the right person.

FROM QUESTION TO ACTION

Your website can do
more than collect a form.

A useful A.I experience connects the customer moment with the next step behind the scenes, while keeping your team in control of decisions that need a person.
Website visitor

Asks a question or needs help choosing.

Bespoke A.I

Uses approved knowledge and the rules you set.

Useful action

Qualifies, routes or moves the workflow forward.

Your team

Receives context and takes over when needed.

CONNECTED TO THE TOOLS YOU USE
Website
CRM
Email
Calendar
Reporting
Your team
WHAT COULD WE BUILD?

Useful ideas,
shaped to fit.

The best first project is usually focused, measurable and easy for your team to understand. Start with one useful job, then connect or extend it when the value is clear.

Customer question answering

Approved answers with a clear human hand-off.

Service or product matching

Guide visitors to a useful, relevant choice.

Enquiry qualification

Collect context and route stronger opportunities.

Business knowledge search

Find answers across approved information.

Reporting and summaries

Turn connected numbers into clear scheduled updates.

Workflow automation

Move repeat tasks forward across your existing systems.
THE READY-MADE PLATFORM OPTION

Need the complete
platform? Meet IRIS.

IRIS is inLIFE’s Real-time Intelligence System: a ready-made platform for Website Chat, your Business Brain, reporting, content, reviews, competitor monitoring and useful alerts.
Automate SEO content creation
Automate connected social content
Ask for reporting by question, schedule or voice
Connect Website Chat to approved business knowledge
Explore IRIS
Need a specific journey, decision or integration? We can help you compare IRIS with a bespoke build.
EXAMPLE WORKSPACE
YOUR BUSINESS. CONNECTED.

The whole picture. One place.

Website · Content · Reporting · Insights
What needs my attention?
Bring your website, content and business knowledge together. Ask questions, review activity and plan the next useful action.

Website Chat

Business Brain

Clear reporting

Connected content

ONE SYSTEM

Every channel
moving.

A CLEAR ROUTE FROM IDEA TO USEFUL

Built properly.
Improved together.

A focused first release makes the value easier to see. We’ll help you choose a sensible starting point and build from there.
01

Discover

We agree the task, audience, information sources and the outcome worth measuring.
02

Design & prototype

We shape the conversation, rules, interface and hand-offs around your business.
03

Test with real people

We review answers, unusual questions, consent and the routes back to your team.
04

Support & improve

We agree ownership, keep information useful and refine the system through real use.
USEFUL TECHNOLOGY. HUMAN JUDGEMENT.

Your business.
You stay in control.

A.I should work within an agreed scope, with people responsible for the important decisions.

Approved knowledge

Start with the information you want the system to use, with a clear way to keep it current.

Human hand-off

Make it easy to bring a person into the conversation when their judgement is needed.

Data boundaries

Agree what can be accessed, who can use it and how information moves between systems.

Clear ownership

Know who reviews the answers, maintains the content and helps the system improve.
Google

What people say about inLIFE

Read our Google reviews
Carrie Bacciocchi6 July 2025 · Google
I recently attended Dave’s AI workshop from inLIFE, and it was absolutely brilliant!
Read on Google
Julie Poppleton2 October 2024 · Google
They are innovative, insightful and professional
Read on Google
REAL PEOPLE. USEFUL CONVERSATIONS.

A.I expertise.
A team you can talk to.

Start with a conversation at inLIFE Ranch in Burntwood, Staffordshire. Bring the task that takes too long, the question customers keep asking or the process you wish worked better.
We’ll help you work out where A.I could be useful, what needs connecting and what a practical first project looks like.
Meet the inLIFE team
The inLIFE team at inLIFE Ranch in Burntwood
BUILT AROUND YOUR BUSINESS

Good ideas start
with a conversation.

A.I SOLUTIONS FAQS

A useful place
to start.

Where should we start with A.I?

Start with one task, customer question or repetitive process. We’ll discuss who it needs to help, the information available and what a useful result would look like. That gives us a clear starting point for a focused first version.

Can this work with our current website?

Often, yes. We’ll review your current website, how it is built and the experience you want to create before recommending how a bespoke tool should fit in.

Can it connect to our CRM or other systems?

We can explore connections with your CRM, email, forms, calendar and reporting tools. The approach depends on the access, integrations and data available in the systems you already use.

Will it answer from our own information?

We design around approved business information and agreed boundaries. We’ll work with you to identify the right sources, keep them current and decide what should happen when an answer is not available.

Can a person take over the conversation?

Yes. A human hand-off is part of the experience we plan with you, including when it should happen and what context your team should receive. The available routes depend on your existing tools and working hours.

How do you test the quality of answers?

We test representative questions, unusual cases and the routes back to a person against the agreed information and intended outcome. Your team helps review the responses before launch, with a process for improving them through use.

What happens after the first version launches?

We agree who owns the information, how feedback is reviewed and what support is needed. A focused first release can be refined or extended when the results show where the next useful improvement lies.
Ask us a question
LET’S MAKE SOMETHING EASIER

What would you
like to change?

Tell us about your idea. We’ll help you find a practical next step.
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LET’S TALK

Let’s talk

Tell us what you have in mind and how you’d like to chat. We’ll be in touch to arrange a time.
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