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1. Share the love!
Spread the word about your new website! Essentially, the more links you have coming to
your website from other trusted and recognised websites the better. This is where you can help yourself by adding your website to free online business index listings or by speaking with any
affiliates that may be interested in link sharing (you add a link to their website and they add a link to
yours).
Remember, links from relevant websites count more than links from websites with irrelevant
subject matter – so an approach that favours both quality and quantity is important.
When others link to your website it is also important to ask them to use a high quality anchor text (a piece of text that is often seen as blue and underlined which describes the content of the link rather than showing the URL of the link itself). So, rather than simply having a link to your website as “www.yourwebsite.com”, you should ask to be linked to using a keyword that matters to you, for example “Accountants in Staffordshire”
Don’t forget to also get your website link on all your stationary, marketing material and social media!
2. Update your website often!
Remember search engines like Google love up to date and active websites, if you have a blog or news area then try to update this at least once a month. Keep your content fresh and interesting, you can mix everything from the latest industry news to internal company activities such as charity work.
3. Internal Link sharing
Whilst editing or adding content think about areas that you may mention other sections of your website and use these words as a link to them. This creates internal link sharing and helps search engines like Google find it’s way around your website. For example if you mention one of your particular products or services on another page, use this opportunity to like that specific text i.e ‘pensions’ to the actual ‘pensions’ page on your website.
4. Content is King
Keywords are words on your page that relate to your particular product or service. These are terms that you would also hope people would type into search engines to find you. Make sure these words appear throughout your content on that particular page as well as on related blog / news items you may write.
Make sure your keywords are not vague, for example if you own a flower shop then simply scattering the word ‘flowers’ around will not help. Instead you would want to use something like ‘Flower shop in Lichfield’.
It is important to be natural with your keywords, let them flow naturally within the text and also try not to cram lots in as Search Engines will also pick up on this and consider it as spamming. A good rule of thumb is around 4 to 5 times in about 500 words.
5. Use alt tags on images
When you are adding images always use an ALT tag (this option will be available in your Content Management System editor when adding an image). An ALT tag should describe what your media is, they allow search engines to locate your page and also help your media then show up in areas like Google Image Search.
Learn more with our book SEO for SME’s
These items were taken from our very own inLIFE CEO’s book entitled ‘SEO for SME’s’ available on Amazon and Audiable.
This is worth a read for anyone looking to start their climb up the google rankings. SEO for SME’s is available in all major online book stores including Amazon.
